THE DEATH OF “SET-IT-AND-FORGET-IT” ADVERTISING

Campaigns used to be crock-pots: dump in budget, select “Low,” check back next quarter. That cozy myth is toast. Today’s ad engines—think quickads.ai and its ilk—feed on constant tweaks, not quarterly hunches. If you’re still treating creative like a once-a-month casserole, here’s why the kitchen’s on fire.

⚡ Key Points Creative is 80 % of performance—but only if you refresh it before fatigue hits. AI cuts the grunt work: let machines mine insights, let humans craft stories. A repeatable sprint cadence (weekly hooks, daily tweaks) beats big quarterly launches. Full-funnel feedback loops stop you from scaling loser